The management and sales force at Colgate-Palmolive get a complete overview with a cloud-based solution

With CatMan®Solution our regional sales managers and sales consultants gets an incredibly good overview of sales out of the stores in Danish Supermarket, COOP and Supergros.

Each sales consultants will soon begin to receive weekly-customized KPI’s focusing on their own area of responsibilities mailed to them in PDF documents. It gives them, automatically, a factual base for working more effectively with the shops and the categories / SKU’s, which need extra attention, says Torben Hallengren.

He is national sales manager at Colgate-Palmolive Denmark, which over the years has analysed the POS data from Danish Supermarket with the cloud-based business intelligence solution CatMan®Solution. Among other things, to provide an overview of consumer purchasing patterns based on actual, live and direct comparable data over such. ‘Sales per 1,000 customers’.

In early 2013 Colgate decided to extend the use to include co- operation with COOP and SuperGros, (two of the mayor payers in Denmark) and today Colgate gives the sales team on line access to CatMan®Solution.

– Catman@Solution is not the cheapest solution on the market, but, in my opinion, by far the best, most user-friendly and the one who gives the most consistent data extraction without the need for post-processing in Excel. However, all reports can be exported to Excel or PDF. It is of great value for us and for our cooperation at banner and store level, explains Torben Hallengren.

He adds that the system contains many predefined report types; it is also easy to use without special IT expertise. The sales consultants are “in operation” after just one hour of instruction.

The easily become self-reliant in “analysing” opportunities. On own accord they are pulling store data and look for correlations and KPI’s that could help them in their daily work.

It is a great advantage that the solution is cloud-based, and you can use it from any device. It is, for example. Useful if you just need to check some data in the store. If you make a mistake, you close the computer and start again; it’s a lot easier than if you inadvertently change in an Excel sheet says Torben Hallengren.

All cases

Below you find all relevant cases from our customers.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Cederroth has found a simple and useful tool with CatMan®Solution.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.