LOreal_blog

Facts turns L´Oréal Denmark sales people into consultants.
L´Oréal is certainly the world´s leading manufacturer of beauty products, but like many other players in the market for consumer products, aware of the need to think in new ways to gain market share.

Therefore, L’Oreal’s Danish division has decided to analyze POS data with the cloud-based business intelligence solution Catman ® Solution.

– You can no longer increase sales simply by stepping up mar- keting through campaigns and flyers. However, there is much to be gained by redefining the sales reps role to increasingly becoming a consultant and partner with an interest in increasing the sales of the stores.

Here is Catman®Solution a very important tool, because we get easily accessible, customized and updated facts about the sale, which makes it possible to advise the individual store manager or chain on an fact based.

It says Christian Vilmar, Category Manager at L’Oréal Denmark’s consumer products division, where 40 employees work with selling products through more than 1,900 stores in a number of large supermarkets and retail chains.

– With Catman ® Solution we get weekly reports tailored to sales reps, sales managers, marketing executives and Key Account managers with exactly the information they need most. Similarly, we can quickly create specific reports on each chain or single stores, providing an overview of how sales move on category and product level.

– Our fact-based dialogue with customers, chain managers and individual shop give us the opportunity to achieve common goals, says Christian Vilmar.

All cases

Below you find all relevant cases from our customers.

CUSTOMER VIDEO: At Rynkeby, we work with CatMan as a large and integrated part of our everyday business lives. In Sales Management, we use CatMan to follow the development of

CUSTOMER VIDEO: CatMan provides us with the best data tools, so we can advise retailers in the best possible way and get an overview of performance in individual stores. We

CUSTOMER VIDEO: Sales Support use CatMan Solution to follow category development at retail and chain level. We use CatMan in cooperation with our suppliers to find and utilize our potential.

CUSTOMER VIDEO: To optimize STG´s sales force and make it more data-driven, we use CatMan as an important collaborator partner. They are incredibly flexible in their sales department and in

CUSTOMER VIDEO: CatMan Solution helps us understand our markets better in our sales force and at management level - They always provides professional help and feedback when needed.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Orkla Care has found a simple and effective solution with CatMan®Solution´s collaboration for integrating Sales and Marked data with CRM data.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.

British American Tobacco strengthen their the business understanding with CatMan®Solution.

The Whole Company gets a great help to keep their launching on track by using NPI reports.