The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria

We switched to CatMan®Solution and we have got an effective, much better and user-friendly solution. There is a world of difference, high praise for the Catman Solution team and for the professional approach that we encounter in our cooporation.

Santa Maria is Scandinavia’s largest producer of spices, Tex Mex, Thai and India, as well as BBQ. Santa Maria has established itself as market leader in Scandinavia.

– But we still see that we have a great growth opportunity for the company. Our goal is to be the largest producer of spices and market leader of Tex Mex, Thai, and India in Northern Europe, says Michael Even Hansen.

Santa Maria is known for its deep knowledge of what creates value throughout the whole supply chain. Sales, marketing, and product development focusses on developing categories and ensure the best possible solutions for both the consumer and trade.

Fact-based sales and marketing efforts, combined with the proof of concept, is a key focus for Santa Maria.

In 2014, Santa Maria Denmark decided to switch from an Excel-based BI-solution, where the user was left to oneself, to a much more efficient and automated BI-solution, CatMan®Solution. A change that has had a major impact on the way sales and marketing work.

– … we have got an effective, much better and user-friendly solution. There is a world of difference, high praise for the CatMan Solution team, for the professional approach, which we encounter in our cooperation, says Michael Even Hansen

All cases

Below you find all relevant cases from our customers.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Cederroth has found a simple and useful tool with CatMan®Solution.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.