taffel_blog

Taffel will sell more chips with precise data.
Each Dane eats annually approx. 4 kg. chips – and a significant proportion comes from Taffel.

In order to provide an overview and a factual basis for developing sales efforts, Taffel decided to handle Danish Supermarket POS data using Catman®Solution, a cloud-based business intelligence solution from CatMan Solution.

– Today, we automatically gets an extremely fine-grained picture of what products exactly sold in what quantities. Both by chain and by store level, says Dennis Lyngsø, key account manager, Taffel.

When Dennis Lyngsø and his colleagues previously had to gain an overview of sales, they spent 80% of their time gathering data and only 20% to plan and develop sales. Today the opposite is true. The information is automatically drawn and delivered in a very operational as it is simple to review and to work with.

– We come quickly to the heart and can by linking actual sales data with knowledge of the sales effort in the individual stores, faster connect us to what creates additional sales. It provides a factual basis to enter into dialogue with both chains and stores about how we together can optimise in store resources and space even better, he explains

At the same time, Taffel easily figure out how individual sales reps perform, so coaching and development becomes more focused. CatMan®Solution also provides information better basis for prioritizing supply chain and warehouse.

– The process of CatMan Solution has not only been characterized by the fact that they know our and retail challenges all the way down to the last detail. They have also been quick to de- liver and good at following proactively up throughout the implementation. The result is that we now have a solution that gives us a real basis for developing our sales, says Dennis Lyngsø.

All cases

Below you find all relevant cases from our customers.

CUSTOMER VIDEO: At Rynkeby, we work with CatMan as a large and integrated part of our everyday business lives. In Sales Management, we use CatMan to follow the development of

CUSTOMER VIDEO: CatMan provides us with the best data tools, so we can advise retailers in the best possible way and get an overview of performance in individual stores. We

CUSTOMER VIDEO: Sales Support use CatMan Solution to follow category development at retail and chain level. We use CatMan in cooperation with our suppliers to find and utilize our potential.

CUSTOMER VIDEO: To optimize STG´s sales force and make it more data-driven, we use CatMan as an important collaborator partner. They are incredibly flexible in their sales department and in

CUSTOMER VIDEO: CatMan Solution helps us understand our markets better in our sales force and at management level - They always provides professional help and feedback when needed.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Orkla Care has found a simple and effective solution with CatMan®Solution´s collaboration for integrating Sales and Marked data with CRM data.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.

British American Tobacco strengthen their the business understanding with CatMan®Solution.

The Whole Company gets a great help to keep their launching on track by using NPI reports.