toms_blog

Toms Sales force are strengthening the stores using fact based selling.
It is vital for our sales force that shoppers meet and see our products in the right places in their path though the shop.

– With CatMan®Solution we get the facts about buying patterns and current in store sales of our products. These facts enables us to advice chains and stores about the sales potential, focusing on assortment, in store shopper flow, space and placement best, says Gitte Keller.

Gitte Keller is Business Unit Manager at Toms, Denmark’s largest manufacturer of candy and chocolate, and she is responsible for sales to COOP stores. In the winter of 2012/2013 Gitte Keller’s business unit implemented a cloud-based business intelligence solution – CatMan®Solution.

The solution makes management and sales able to analyse consumer-buying patterns based on actual POS data. The information is also used by in the on-going planning of campaigns and other activities in dialogue at banner level.

– We had good experiences with CatMan®Solution elsewhere in the organisation, including in connection with sales to Danish Supermarket. Therefore, it made sense to use the solution as far as possible in the other business units. It’s very easy to go to the sales force and give them a really good overview that enables them to move away from the traditional “sales role” and provide regular, fact-based consulting. Moreover, it should be noticed the individual stores have great benefit’s from our consulting as well, says Gitte Keller.

She also notes that CatMan Solution was also on the field of teaching in the context of a longer duration of business, as sales through at Improvement.

– Here CatMan Solution explained how we can use CatMan® Solution to plan sales efforts and store visits, and how the information can qualify dialogue with the stores. Moreover, the sales force were very excited because they could very easily see the potential for both them and our customers, says Gitte Keller

All cases

Below you find all relevant cases from our customers.

CUSTOMER VIDEO: At Rynkeby, we work with CatMan as a large and integrated part of our everyday business lives. In Sales Management, we use CatMan to follow the development of

CUSTOMER VIDEO: CatMan provides us with the best data tools, so we can advise retailers in the best possible way and get an overview of performance in individual stores. We

CUSTOMER VIDEO: Sales Support use CatMan Solution to follow category development at retail and chain level. We use CatMan in cooperation with our suppliers to find and utilize our potential.

CUSTOMER VIDEO: To optimize STG´s sales force and make it more data-driven, we use CatMan as an important collaborator partner. They are incredibly flexible in their sales department and in

CUSTOMER VIDEO: CatMan Solution helps us understand our markets better in our sales force and at management level - They always provides professional help and feedback when needed.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Orkla Care has found a simple and effective solution with CatMan®Solution´s collaboration for integrating Sales and Marked data with CRM data.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.

British American Tobacco strengthen their the business understanding with CatMan®Solution.

The Whole Company gets a great help to keep their launching on track by using NPI reports.