Cloudbased Business Intelligence speeds up decision making at Unilever Sweden.
Historically, we have had plenty of raw POS data from local retailers, but lacked good reporting services to help us consolidate and structure it for sound business decision making.
Unilever has a clear global epos strategy in place and the learnings from our Danish colleagues experience with Catman®Solution – a cloudbased Business Intelligence solution from CatMan Solution – prompted us to act swiftly to leverage and invest in order to support our ambitions.
Laurent Edin is Nordic Supply Chain Customer Manager at Unilever and tells that CatMan®Solution has enabled the company to bring more intelligence into the marketing and planning of promotions.
– The solution makes it possible to look at POS-data from a shopper behavior perspective. It allows us to track and conclude whether or not – and in which chains and stores – the sale of a new line of products are living up to expectations. The buying patterns are important signals enabling us to become more flexible and responsive in our Supply Chain.
– Another critical improvement has been the possibility to measure our Field Sales Team performance at store level and optimize the visit schedules based on the potential sales op- portunities which are in line with our own and our customers’ growth ambitions, Laurent Edin explains.
Below you find all relevant cases from our customers.
CUSTOMER VIDEO: At Rynkeby, we work with CatMan as a large and integrated part of our everyday business lives. In Sales Management, we use CatMan to follow the development of
CUSTOMER VIDEO: CatMan provides us with the best data tools, so we can advise retailers in the best possible way and get an overview of performance in individual stores. We
CUSTOMER VIDEO: Sales Support use CatMan Solution to follow category development at retail and chain level. We use CatMan in cooperation with our suppliers to find and utilize our potential.
CUSTOMER VIDEO: To optimize STG´s sales force and make it more data-driven, we use CatMan as an important collaborator partner. They are incredibly flexible in their sales department and in
CUSTOMER VIDEO: CatMan Solution helps us understand our markets better in our sales force and at management level - They always provides professional help and feedback when needed.
From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.
Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use
Orkla Care has found a simple and effective solution with CatMan®Solution´s collaboration for integrating Sales and Marked data with CRM data.
For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.
With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.
Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.
Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible
To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.
The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.
With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.
British American Tobacco strengthen their the business understanding with CatMan®Solution.
The Whole Company gets a great help to keep their launching on track by using NPI reports.