Tips and tricks
New NPI report in CatMan®Solution – Effective follow-up on new launches.
Too many new launches do not turn into the success they deserve.
With the new NPI report, we have made it easier to follow issues and possibilities about new launches, very closely and fast.
So fast that you have time to adjust and focus on the stakes, when and if the sale of the new products does not develop as expected.
- Read and review cannibalism of selected benchmark products and understand if the new launch adds value.
- Understand and evaluate any distribution challenges before it becomes a problem.
- Estimate the potential based on best practice.
FAST AND EFFECTIVE
All data in the report updates once a week. In practice, this means that you know how the sale of the new products has developed last week, already the next Wednesday. This gives the opportunity to make a fast and effective effort, where there are possibilities or issues:
- Where do the new products sell best and which potential indicates “best practices” on national scale?
- Are there districts or regions where the news do not performs?
- Are there channels (discount, supermarkets, minimarkets), where the new products performs better than other places?
- Are there chains where the new product is not selling?
We hope that the new report can help you in the evaluation of your product launches, including this year, but also if you want to evaluate and analyze your previous launches and in that way build knowledge about what can be done better and differently in future new launches.
IF YOU HAVE SUGGESTIONS
Do you have any questions or do you wish to get a thorough inspection about the new report, please do not hesitate to contact your contact at Catman Solution. Call us at tel .: 2911 2915 or write to firstname.lastname@example.org