merrild

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use and understanding of the possibilities of the tool throughout the commercial part of the organization.

“For us, it is about streamlining decision making and making even better use of the facts we already have available,” says Sales Director Tom Faurschou. The CatMan team has assisted with counseling and leg work, so we have today optimized and streamlined our meeting and planning process. ”

The CatMan’s From-Strategy-to-Execution concept, in principle, aims to ensure that all meeting participants prepare themselves and targeted, focusing on the agreed areas at the agreed times. At the same time, it is a matter of getting better in advance to ask a number of relevant questions that CAM and Marketing must be able to answer before the meetings.

“Instead of spending much of the time telling how it goes, we focus on solutions and opportunities. “Tell me what the problem is and what you want to do about it, so we can dive into the numbers and document it if necessary”, says Tom Faurschou.

All cases

Below you find all relevant cases from our customers.

CUSTOMER VIDEO: At Rynkeby, we work with CatMan as a large and integrated part of our everyday business lives. In Sales Management, we use CatMan to follow the development of

CUSTOMER VIDEO: CatMan provides us with the best data tools, so we can advise retailers in the best possible way and get an overview of performance in individual stores. We

CUSTOMER VIDEO: Sales Support use CatMan Solution to follow category development at retail and chain level. We use CatMan in cooperation with our suppliers to find and utilize our potential.

CUSTOMER VIDEO: To optimize STG´s sales force and make it more data-driven, we use CatMan as an important collaborator partner. They are incredibly flexible in their sales department and in

CUSTOMER VIDEO: CatMan Solution helps us understand our markets better in our sales force and at management level - They always provides professional help and feedback when needed.

From the start, we have had a close dialog with CatMan about our wishes and CatMan has been a very good sounding partner.

Merrild (Lavazza) has worked for several years with CatMan®Solution as a sales consultant and KAM tool. This year, they have chosen to take another step in relation to the use

Orkla Care has found a simple and effective solution with CatMan®Solution´s collaboration for integrating Sales and Marked data with CRM data.

For L'Oréal, CatMan®Solution gives the opportunity to have, on an informed and fact-based, a dialogue with chain managers or the individual store, to achieve common goals.

With CatMan®Solution Colgate-Palmolive gets the possibility to create an overview of the consumer's buying behavior based on actual, live and direct comparable data.

Mondelez is able to provide the sales force and the regional managers, weekly updated sales data on specific products and categories down to store level, by using CatMan®Solution.

Toms had good experiences with CatMan®Solution elsewhere in the organization, including connection with sales to Danish Supermarket. Therefore, it made good sense to use the solution as far as possible

To get an overview and a factual basis to developing sales efforts, Taffel decided to handle Danish Supermarket POS data by using CatMan®Solution.

The switch to CatMan®Solution has had a major impact on the way sales and marketing work at Santa Maria.

With the cloud based business intelligence solution from CatMan Solution, the decision making swiftly at Unilever Sweden.

British American Tobacco strengthen their the business understanding with CatMan®Solution.

The Whole Company gets a great help to keep their launching on track by using NPI reports.