Continuously optimizing your promotion strategies and tactics
Creating a more user friendly and effective promotion module in CatMan
Improving your promotion investments
- Creating the platform for better and more effective promotion strategies and tactics
- Analyze and understand best practice promotions in “real time”
- Creating true promotion profitability based on both ERP data and EPOS-data
- Continuously Improve promotion effectiveness and profitability
- Forecasting year end results – where are your business headed customer by customer
- Answering critical key questions related to promotions
Get a quick overview of how the promotion v2 reports can increase your promotion effectively in the video below:
Key questions which could be answered using promotion V2
Which of your promotion has performed best related to
– Increase in volume, units, units lift, sales value, sales value lift, profitability and ROI?
What are the promotion key drivers to success
– Evaluating promotion types, prices levels and promotion mechanics?
Do we have regional and or local performance differences and growth opportunities?
– Evaluating brands, banners and channels
– How is our promotion pressure developing? How has our promotion share developed? Do we have a fair share of promotions?
How has our promotion investments developed
– Relative compared to sales, by brand, by retailer, by banner, by region?
Do we have a promotion sales potential? If yes, on which brands, retailers and banners?
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