My Brands in CatMan®Solution version 3

CatMan®Solution can help all in marketing to a better and more effective understanding of how brands and products performs in the entire value chain, all the way to the consumers.

With CatMan®Solution, marketing gets the possibility to follow up on results and activities live, on day-to-day level.

My Brands consists of a set of dashboards and reports designed to give marketing a better strategic and tactical decision basis – quick and effective – and without using too many expensive resources just managing.

In CatMan®Solution you find report groups and concepts, such as:

  • New launchings
  • Focus on development
  • Status and ranking
  • Promotion management
  • Price analyzer
  • Benchmarks and potentials
  • Zero sale and distribution
  • StorePictures and StoreEvent
  • Stock analysis

The solution is cloud based, which makes it possible for all relevant employees within an organization – both locally and across countries – to get access and analyze the latest updated data anywhere and anytime to take qualified business decisions.

All dashboards, reports and excel-models are designed to help identify potential and growth opportunities, based on available data such as POS data, promotions, statistical market information and your own sales data.

With CatMan®Solution, we get weekly reports that are tailored for marketing executives and key account managers, with exactly the information they need most.

Christian Vilmar,
Category Manager at L’Oréal

Tips and tricks

Below you find all relevant tips and tricks about Marketing.

The zero sale and On Shelf Availability (OSA) concept was launched for the first time at the DLF conference “Ready for the annual negotiations” last year. The concept was upgraded in

When we talk about good ideas then the StoreEvent concept in CatMan®Solution is a really good tool, in a fast and efficient way to ensure that you can follow up

With the new NPI (New Product Introduction) report, we have made it easier to follow issues and possibilities regarding new launches, very close and fast. So fast that you have time

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