Taffel will sell more chips with precise data.
Each Dane eats annually approx. 4 kg. chips – and a significant proportion comes from Taffel.
In order to provide an overview and a factual basis for developing sales efforts, Taffel decided to handle Danish Supermarket POS data using Catman®Solution, a cloud-based business intelligence solution from CatMan Solution.
– Today, we automatically gets an extremely fine-grained picture of what products exactly sold in what quantities. Both by chain and by store level, says Dennis Lyngsø, key account manager, Taffel.
When Dennis Lyngsø and his colleagues previously had to gain an overview of sales, they spent 80% of their time gathering data and only 20% to plan and develop sales. Today the opposite is true. The information is automatically drawn and delivered in a very operational as it is simple to review and to work with.
– We come quickly to the heart and can by linking actual sales data with knowledge of the sales effort in the individual stores, faster connect us to what creates additional sales. It provides a factual basis to enter into dialogue with both chains and stores about how we together can optimise in store resources and space even better, he explains
At the same time, Taffel easily figure out how individual sales reps perform, so coaching and development becomes more focused. CatMan®Solution also provides information better basis for prioritizing supply chain and warehouse.
– The process of CatMan Solution has not only been characterized by the fact that they know our and retail challenges all the way down to the last detail. They have also been quick to de- liver and good at following proactively up throughout the implementation. The result is that we now have a solution that gives us a real basis for developing our sales, says Dennis Lyngsø.
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