CatMan has open up new opportunities with stores by focusing on our profitable partnership with store by our Space and Promotion program, driving both sales and profitability. As a result, we became the natural Bakery partner in-store

Mathias Glimmerfelt, Category Manager @ Pågen Färskbröd AB

CatMan is successfully integrated in Pågen own CRM-tool, built on Dynamics. The solution enables a seamless integration of CatMan reports to Field Sales and Account & Category Management. End-users experience a user-friendly interface with intuitive and smart Power BI-reports which are filtered depending on sales rep using the CRM-tool. This setup is made possible through a close cooperation between CatMan, Pågen IT-dept and Pågen Category team.

With the help of CatMan Solution Tjek launched in 2020 “Insights by Tjek”. Tjek Insights is a Power BI service developed by CatMan Solution to help retailers and brands improve their marketing spend across channels, their campaigns, and much more. It’s being used by some of the largest brands in the world like Nestlé, Kellogg’s, Dr. Oetker and Colgate. Data comes from consumer apps that connect retailers with consumers around price deals and promotions. The consumer can browse promotions or search for a specific product or brands. The retailers learn about this and can then act accordingly. Tjek Insights is based on anonymous and clustered data from Tjek’s shopping apps. It doesn’t track people and can measure activity completely anonymous.

It is an important tool when we need to convince the stores of the importance of the effort we make for them. We also use Store Pictures as a crucial tool for documentation to our partners. The fact that they have direct access to see ‘live updates’ of pictures in the store is an important parameter.

Niels Rasmussen, Head of Field Sales, Retail & Food Service @ Conaxess Trade

We have just received our CatMan Next solution, and I have been very satisfied with the service we have received from the beginning to the final implementation. Our contact at CatMan has been both competent and very service-minded. Everyone at CatMan has just been ‘there’ when needed. It’s great to experience an IT collaboration partner that understands the customer’s challenges like CatMan.

Katrine Palmdahl Bek, Business Development Manager @ Essity

Often, when you need a new system, there is ‘resistance to change.’ CatMan’s understanding of our challenges has meant that we have almost avoided it this time. It has been very easy to switch from the old supplier to CatMan – great credit to the entire CatMan team.

We have mainly chosen to work with CatMan Solution for two reasons.
1: The intuitiveness and simplicity of the reports, ranging from simple to more advanced one
2: The opportunity to democratize data, making it accessible and understandable for everyone, even those not regularly dealing with sales data. This has made the organization more data-driven, enabling people at different levels to access and comprehend data easily. It has positively impacted on the type of questions I receive as a category manager, moving from basic performance queries to more advanced analytics questions.

I would also like highlight their support function, and how quick and friendly and helpful they are 🙂

Linus Johansson, Category & Space Manager – Fazer

Using CatMan solution we track if the agreed assortment is sold in the store, enabling sales reps to take direct action if something hasn’t been sold.

We also use CatMan to measure the uplift of a campaign in a store, comparing sales with and without the campaign, providing proof of performance with fresh data available the week after.


Peter Liljeqvist, Commercial systems manager – Mondelez

We chose CatMan because it gives us the best when it comes to handling POS data. 
We strongly believe in working with sell out data, so we want to use the partner who does the job best.

Using CatMan Solution – We save a lot of time by being able to quickly identify which challenges we have and where they are located.

As a sales leader, you want to put the resources where they are needed. I can quickly identify success factors and easily visualize it for other functions.

Anders Hedbom, Field Sales Manager – Orkla Confectionery & Snacks Sverige


ICA has POS data, but the graphical representation in reports and dashboards provided by CatMan significantly aids discussions.

It allows for quick analysis of trends and sales comparisons between this year and the previous. 
In a recent discussion about new listings, the visual representation surprised the customers who were unaware of the sales uplift.

Patrik Löfving, Head of Category and Trademarketing Cheese division – Skånemejerier